Small businesses are the engine of job growth and are instrumental in driving innovation. However, these small businesses and local communities have been at the losing end of the economy for several decades. The ongoing COVID-19 crisis has only worsened the situation and driven several small companies out of business. At the same time, the more giant conglomerates continue to survive and even flourish. The Census Bureau’s statistical data indicates that the number of small businesses fell to 33% in 2018 compared to 40% in 1989.
How Can Small Businesses and Communities Thrive?
Almost half of all new small business owners have to close their doors even before their 5th anniversary. Larger companies have all the necessary resources, substantial marketing budgets to easily overshadow small communities both physically and in the digital world. The small business owner may feel like they are fighting an uphill battle, but they can do plenty of things to win over household name brands and get noticed. In addition to providing excellent customer service, segmenting the target audience, and making improvements through customer feedback, here is what small businesses can do to become successful.
Establish a Digital Presence
Rural communities and businesses can use digital marketing to create a massive presence. Traditionally, digital marketing involved expensive advertising. However, today there are several free or low-cost approaches to tap into your target audience.
One of the easiest ways to share your company’s unique voice and personality is with the YourStreet dashboard build for small businesses. Unlike the other digital marketing platforms, YourStreet is truly ‘YOURS’ and explicitly designed to simplify and promote your small business. YourStreet’s creators are passionate about small businesses and understand how important they are to the local communities. YourStreet is more than just a digital solutions website. It is created out of a desire to amplify small businesses and mom-and-pop stores’ voices and give them a platform to organically grow and thrive even while giant corporations challenge them. To cut all the clutter and confusion from digital marketing into one easily manageable, measurable and affordable dashboard.
Build a Business Reputation
Small businesses need to invest a significant amount of time and effort to build their own brand name and become successful through a well-earned reputation. YourStreet can provide complete digital solutions for business that will help get your name out in front of customers.
Get Involved in The Community
The best advantage that small businesses enjoy over national conglomerates is that they are deeply rooted in the local community. Business owners can use this connection and learn more about the neighbors and the community by getting involved personally. YourStreet helps connect businesses and local communities by providing the personal touch that a big brand can only hope to replicate.
Small businesses and the local communities need to come together and take charge of their success. Only then will they be able to survive the big box stores and national chains. Want to learn more about how you can take a stand, help your community and start a revolution for small businesses?
Head over to YourStreet to learn more!